Case Study: BGE strengthens its brand and marketing with KEEN Creative

BGE rolls out a new brand across Canada with KEEN Creative

KEEN Creative partnered with BGE, a company dedicated to clean air solutions, to address a key branding challenge. BGE needed to move beyond being perceived as just a filter seller and clearly communicate its broader mission and value proposition across its entire Canadian market.

The solution implemented by KEEN Creative was a comprehensive, three-pronged rebranding rollout across digital, in-market, and on-location channels. KEEN Creative developed a new brand package including a custom website, digital strategy, refreshed marketing and sales materials, exterior signage, and vehicle decals. This cohesive effort ensured BGE's marketing finally matched its messaging, successfully transforming its brand identity.

BGE