Case Study: oneMESSAGE.tv boosts recurring donors with Keela

oneMESSAGE.tv Sees 260% Increase In Recurring Donors Within First Year Of Using Keela

oneMESSAGE.tv, a faith-based nonprofit that creates and shares interactive Bible stories for unreached people groups, struggled to communicate effectively with oral learners across multiple regions. As the organization grew, it needed a better way to manage donor relationships, improve fundraising communications, and keep supporters engaged—so it turned to Keela’s all-in-one nonprofit management tools, including communications, forms, Smart Ask, email marketing, and donor management.

With Keela, oneMESSAGE.tv built personalized email drip campaigns, used donor insights to tailor appeals, and deployed Smart Ask on donation forms and in emails to recommend gift amounts. The result was a 56% increase in fundraising revenue, 108% more donors acquired, 237% more donations through Smart Ask, and a 260% increase in recurring donors in the first year. Keela also helped oneMESSAGE.tv achieve a 39% average email open rate and streamline reporting, support, and campaign tracking.

oneMESSAGE.tv

Doug Keesey

oneMESSAGE.tv