Case Study: Women and Youth Supporting Each Other achieves 80% online donation growth with Keela

How Women and Youth Supporting Each Other (WYSE) uses Keela to Digitize their Fundraising

Women and Youth Supporting Each Other (WYSE) is a 100% volunteer-run nonprofit that empowers young women and relies on donor support to keep programs running. After registering as a 501(c)(3) the team—led by volunteers like Linda Leung—found manual donor tracking and fundraising processes overwhelming, so they turned to Keela and adopted Keela’s CRM and branded donation pages.

Keela implemented a CRM with custom fields, automated transactional tasks (like donation receipts), and embedded donation pages (integrated with PayPal and Stripe) so WYSE could track donors, report on impact, and save hours each month. As a result, Keela helped WYSE grow online donations 80%—with 90% of donations now made online—and “Now we can see the full picture of our donors, and make sure that no one slips through the cracks.”

Women and Youth Supporting Each Other

Linda Leung

Operations & Finance Chair