Case Study: Thrive achieves a consolidated email marketing budget and increased efficiency with Keela

How Thrive uses Keela to get more out of their email marketing budget

Thrive, a St. John’s–based youth development charity, faced donor data trapped in spreadsheets, slow segmentation, and the expense of a standalone email marketing tool. Amanda Snow, Thrive’s Fund Development Coordinator, selected Keela’s all‑in‑one CRM and Campaign tool to centralize donor management and improve targeted communications.

Keela consolidated Thrive’s email platform and donor data, eliminating the separate annual email bill and syncing contacts so performance analytics are tied to each Contact Profile. The switch gave Thrive better donor visibility, faster segmentation, more targeted messaging, saved staff time, and—by streamlining budget and outreach—helped raise more dollars for their programs.

Thrive

Amanda Snow

Fund Development Coordinator