Case Study: The Love Quilt Project saves 13 hours weekly and raises a record $50,000 with Keela Automation

How The Love Quilt Project Saves 13 Hours Weekly with Keela Automation

The Love Quilt Project, a human services nonprofit supporting orphaned and vulnerable children in the U.S. and South Africa, needed a faster, more cost-efficient way to re-engage past donors and recover fundraising momentum after the pandemic. It turned to Keela, using its donor communications, fundraising insights, and automation tools to streamline outreach and strengthen donor relationships.

With Keela, The Love Quilt Project built automated email workflows, segmented likely donors, and simplified receipts and follow-up tasks, saving 13 hours per week. The result was a 68.5% email response rate, 1,100 new contacts in six months, a doubled mailing list, and a record $50,000 raised from one campaign through Keela forms.

The Love Quilt Project

Gretchen Ginnerty

President