Case Study: Team Expansion raises 9x fundraising revenue with Keela

How Team Expansion Raised 9x its Average Fundraising Revenue Using Keela

Team Expansion, a religious nonprofit working in more than 50 countries, needed an affordable and easy-to-use fundraising and donor management solution as its contact list grew to 25,000 and its campaigns became more complex. After struggling with other nonprofit CRMs, the organization turned to Keela to better manage its database, improve email communications, and make smarter fundraising decisions using tools like Communications and Fundraising Insights.

With Keela, Team Expansion segmented more than 12,000 contacts, sent 9,800 personalized fundraising appeals, and used CRM intelligence features to target donors more effectively. The campaign achieved a 35% email open rate, raised over $130,000 through Keela forms, and generated about 9x the organization’s average fundraising revenue, while also improving donor engagement and operational efficiency.

Team Expansion

Doug Lucas

Team Expansion