Case Study: Mom2Mom achieves increased fundraising capacity with Keela

How Mom2Mom uses Keela to improve their fundraising strategy

Mom2Mom, a Vancouver-based nonprofit helping mothers and families overcome poverty-related stress, was hampered by spreadsheets and manual processes that limited reporting and fundraising effectiveness. They partnered with Keela and adopted its affordable, all‑in‑one donor management solution and CRM to modernize their fundraising operations.

With Keela, Mom2Mom implemented CRM-driven workflows, real-time donation tracking, persistent notifications, lapsed-donor campaigns, direct-mail monitoring and advanced reporting. Keela’s tools made donor communication more personal and less time-consuming, improved responsiveness to gifts, and strengthened fundraising capacity so the organization can better target outreach and scale its programs.

Mom2Mom

Stephanie Connolly

Executive Director