Case Study: Backpack Buddies Boosts Online Donations by 10% with Keela

Boosting Online Donations with Keela Lessons Learned from Backpack Buddies’ 10% Revenue Increase

Backpack Buddies, a human services nonprofit supporting children across Metro Vancouver and Vancouver Island, faced a tougher-than-usual 2020 back-to-school campaign when pandemic school closures increased the number of children without access to meal programs. To adapt, the organization turned to Keela and its cloud-based nonprofit software, including email marketing, donor management, and reporting tools.

With Keela, Backpack Buddies created personalized fundraising appeals, segmented and nurtured donors, and tracked campaign progress in real time. The results were strong: they raised over $150,000, gained more than 2,000 new subscribers, and added 200 monthly recurring donors, while improving donor communications and fundraising efficiency.

Backpack Buddies

Emily-Anne King

Vice-President & Co-Founder