Case Study: Unilever builds a Customer 360 view with Keboola

Unilever powers Customer 360 with Keboola’s 250+ data sources

Unilever, a major global consumer goods company, sought to move beyond broad demographic segmentation to achieve hyper-personalization at scale. Their challenge was to build a holistic Customer 360 view by integrating vast amounts of disparate customer data from numerous sources, including CRM, ERP, and social media, in order to foster one-to-one relationships with their customers. To address this, they partnered with the data platform Keboola.

Keboola provided a unified data platform to automate the construction of Unilever's Customer 360 model. The solution enabled Unilever to easily ingest data from over 250 sources, transform it with SQL, R, and Python, and send the cleaned data to a central data warehouse. While specific metrics were not detailed in the provided text, Keboola's platform empowered Unilever's client-facing teams to streamline operations, break down data silos, and accelerate their digital transformation, ultimately enabling more personalized customer experiences.

Unilever