Case Study: Kindred transforms raw data into powerful insights with Keboola

Transforming raw data into powerful insights

Kindred Group, a publicly traded gambling operator with more than 30 million customers across multiple brands, needed a better way to manage and analyze growing volumes of digital marketing data. As the company expanded through acquisitions, its marketing team faced the challenge of turning raw data into a clear, holistic view of performance and return on ad spend. Keboola provided the data management platform used to help solve this challenge.

With Keboola, Kindred built data pipelines that pulled information from multiple sources quickly without the need for extensive custom coding or API-specific development. The platform’s user-friendly interface and responsive support helped a new data analyst ramp up quickly, while the team gained a more efficient way to manage marketing data and support business decision-making.

Kindred

Andrea Alessio

Performance Marketing Analyst