Case Study: MCPen increases average sales by 30% with Keboola

Shop Assistants Using Big Data Increased Average Sales by 30 %

MCPen, a retail stationery company, wanted to grow revenue by improving upsell performance at checkout. Working with Keboola, they focused on making business data accessible to shop assistants in a simple, understandable form so employees could use it to make better daily decisions.

Keboola helped MCPen build reports that showed which transactions had the most upsell potential, especially smaller purchases under CZK 50. With this data-driven approach, shop assistants were able to recommend add-on items more effectively, increasing the average purchase by 30% and driving more revenue across the company.

MCPen