Case Study: Realme Indonesia scales marketing experimentation with Keboola

Realme Indonesia scales marketing experimentation with Keboola

Realme Indonesia, a major smartphone brand, faced the challenge of needing to constantly evolve its marketing strategies to keep up with competitors in a fast-changing digital landscape. Their Marketing Director identified that without continuous adaptation and experimentation, they risked being left behind. They needed a way to effectively run and analyze marketing experiments to test new strategies and win over customers.

Keboola provided a solution by bringing together data from all of Realme Indonesia's marketing tools and platforms into one place. This allowed them to analyze the entire marketing funnel and run experiments at scale without needing a data scientist or engineer on the team. While no specific metrics for Realme Indonesia are provided, the case study highlights that such experimental marketing practices can lead to significantly higher ad performance, citing a Google finding of a 30% increase in the same year and a 45% increase the year after.

Realme Indonesia