Case Study: HubSpot unlocks deeper CRM analytics with Keboola

HubSpot unlocks 250+ integrations with Keboola

HubSpot, a leading CRM for fast-growing companies, faced a challenge in analyzing its own data. The platform offered limited analytical tools, leaving valuable raw data about companies, contacts, deals, and campaigns locked away and inaccessible for deeper analysis. To overcome this, HubSpot utilized Keboola's data platform and its HubSpot data extractor service to unlock this information.

Keboola's solution enabled HubSpot to automatically extract, transform, and export its CRM data to a destination of its choice. The implementation allowed for the automation of the entire data pipeline, eliminating the need for manual weekly or monthly reporting. While specific metrics are not provided, the result was that HubSpot could seamlessly integrate its data with other BI tools to track KPIs and fully leverage the potential of its own CRM data.

HubSpot