Case Study: Ivanhoé Cambridge drives innovative, scalable data analytics with Keboola

Focus on being innovative and do not worry about your toolset

Ivanhoé Cambridge, the real estate subsidiary of Caisse de dépôt et placement du Québec, needed a more flexible way to support its growing digital marketing analytics needs. Its 50-person nationwide marketing team worked with a mix of standard and proprietary tools, and existing ETL options struggled to handle the company’s unique data sources without heavy manual preparation.

Keboola provided the extensible data integration platform Ivanhoé Cambridge needed, including a custom POC to support its API framework and connect disparate tools. With Keboola, Ivanhoé Cambridge moved beyond marketing reporting to a multi-purpose data solution used for campaigns, activities, and R&D initiatives, while also pushing and pulling data to other systems from one instance. The result was greater agility and less concern about whether the toolset could keep up with future innovation.

Ivanhoe Cambridge

Vinh Buu

Manager of Shopping Data