Case Study: Firehouse Subs improves franchise performance with Keboola

Firehouse Subs tracks and improves the performance of more than 1,000 franchisees

Firehouse Subs, a fast-casual restaurant chain with more than 1,100 franchise locations, needed a better way to manage and compare performance across its distributed business. Its data was scattered across multiple sources, making it difficult for franchisees and corporate teams to access consistent insights and encourage the right operational behaviors. Firehouse partnered with Keboola and used Keboola Connection to build an analytics platform called Station Pulse.

Keboola powered Station Pulse by bringing together POS data, customer experience feedback, call center input, Yelp ratings, weather, and other sources into a single dashboard for reporting and benchmarking. The solution gave franchisees and corporate leaders 24/7 access to performance metrics, improved data management, and helped drive better decisions. Firehouse Subs reported increased employee productivity, improved franchise revenues and scorecard metrics, and growth from 300 to 1,200 locations, with an average annual benefit of USD 1,423,312 and payback in less than three months.

Firehouse

Danny Walsh

Vice President of Reporting & Analytics