Case Study: Tyler New Media achieves 13x contact growth and 566% revenue increase with Keap

Tyler New Media transforms lives online and off

Tyler New Media (best known for the Black and Married with Kids blog), founded by Lamar and Ronnie Tyler, began in 2007 to promote and equip marriage in the African American community and grew into an international media brand. As their audience expanded, the business was hampered by a “hodgepodge” of disconnected systems, a one-size-fits-all email strategy, and a 9,000-contact list that they couldn’t reliably monetize or segment.

They implemented Keap for email, e-commerce, and customer service, worked with certified consultants and peers to build automated, behavior-driven campaigns (including video-based lead scoring), and centralized payments and follow-up. The results: the database grew to 117,000 contacts, social reach climbed to 400,000+ fans, revenue increased 566%, and they cut time spent on the business by half—enabling Ronnie to join full time and scale operations.

Tyler New Media

Lamar Tyler

Founder