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A Keap Case Study
Gleason Tax Advisory Group, LLC is a two-person tax and financial planning firm in Surprise, Arizona that found rapid growth exposing weaknesses in its processes: staff were juggling multiple systems, spending heavily on lead acquisition, and losing revenue through missed follow-ups during peak tax season.
After adopting Infusionsoft as a centralized automation hub, the Gleasons automated follow-up and marketing, cut print spending for digital campaigns, and filled all tax appointments (completing nearly 800 tax returns in 2011), which drove significant growth—revenue rose from $39K in 2010 to $89K in 2012—and let them serve many more clients while freeing up family time.
Janette Gleason
Co-Owner