Case Study: Southern Perfection Painting Inc. boosts engagement and wins more bids with Keap

SPPI increased online estimates by 75% and closed 80% of all bids using Keap

Southern Perfection Painting Inc. (SPPI), a long-running Atlanta-area painting company, faced a major challenge during the COVID-19 pandemic when its usual in-person estimating and follow-up process no longer worked. With prospects reluctant to share project details or meet virtually, the team struggled to keep leads moving, and needed a safer, faster way to manage sales and communications. Keap, working with B2B Digital Assistance, helped SPPI shift to a more automated approach using Keap’s email, text, and appointment tools.

Keap and B2B Digital Assistance implemented timed, automated campaigns that sent discounts and follow-up messages based on prospect actions, while also moving appointments online. The results were strong: SPPI saw over 75% more engagement, a 70% increase in prospect attendance at meetings, and won over 80% of its bids. With Keap, the company improved safety, saved staff time, and emerged from the pandemic with stronger customer loyalty and growth.

Southern Perfection Painting Inc.

Sabrina Williams

Founder