Case Study: Shamrock Vacations achieves $1.5M revenue and doubles sales productivity with Keap

Shamrock Vacations - Customer Case Study

Shamrock Vacations, launched by Genevieve Sheehan and Isabella O’Connor after a 2011 layoff, is a niche inbound tour operator based in Clashmore, Ireland that creates bespoke luxury vacations across Ireland and the UK. Facing personal unemployment and high local joblessness, the founders set out to build a sustainable, service-driven business that could create local jobs and deliver high-touch concierge experiences.

They leveraged local enterprise support, a virtual work‑from‑home team, and sales/marketing automation (Infusionsoft) to scale efficiently while maintaining personalized service. The approach doubled salesperson output, created five local jobs, and helped the company grow revenue to $1.5 million—while tripling vacation days per year and reducing the founders’ work week to about 50 hours.

Shamrock Vacations

Genevieve Sheehan

Co-Founder