Case Study: Wrap Ukraine with Quilts achieves global donor engagement and scalable quilt tracking with Keap

Quilts provide comfort in a time of need

Wrap Ukraine with Quilts, an accidental nonprofit started by quilters Gina Halladay and Beth Hawkins during the Russia-Ukraine war, needed a way to manage an overwhelming flood of quilt donations, donor communication, and shipment tracking. Using Keap, a CRM and marketing automation platform, they built a system that could keep pace with thousands of quilts while preserving personal connections with donors and recipients.

Keap helped implement landing pages, forms, QR-code tracking, automated status emails, a donor-to-recipient messaging flow, and a live quilt counter on the website. With Keap’s automation, Wrap Ukraine with Quilts has managed over 20,000 quilts in under a year with just two full-time volunteers, including 4,000 quilts in the first two months, while building trust through real-time updates and measurable impact.

Wrap Ukraine with Quilts

Beth Hawkins

Founder