Case Study: Presidential Pools quadruples lead generation and triples close rates with Keap

Presidential Pools Quadruples Lead Generation

Presidential Pools and Spas, Arizona’s largest residential and commercial pool and landscaping contractor since 1991 (founder Ken Chandler), faced a growing digital challenge: leads were mostly word-of-mouth, staff tracked inquiries manually, follow-ups were inconsistent, and the company needed a scalable way to collect, nurture, and upsell prospects without adding office work.

By implementing Keap for social presence, web lead capture, segmented automated follow-up, and tracking/reporting, Presidential Pools automated nurturing for early researchers and buyer-ready leads. The company quadrupled new leads, increased close rates 2–3x, generated about $100K from upsell campaigns after four efforts, and gained measurable, ongoing improvements in sales and marketing efficiency.

Presidential Pools

Ken Chandler

Founder