Case Study: Business Made Simple achieves rapid growth and scalable lead management with Keap

Not only that, but Keap helped Donald Miller’s company grow from a team of two to a staff of 30

Business Made Simple, founded by Donald Miller, was growing from a small coaching business but faced the challenge of scaling beyond word-of-mouth marketing with a tiny team. It used Keap’s CRM platform to start collecting leads and better organize customer relationships as it expanded.

Keap helped Business Made Simple build a qualified lead and client database, automate marketing, and manage customer communication more effectively. As a result, the company grew from about $250K to $16.5M, expanded from a solopreneur operation to 30 employees, and built a database of half a million users. During Covid, Keap also helped Business Made Simple pivot quickly to online products, leading to its largest growth, revenue, and profit year.

Business Made Simple

Donald Miller

Business Made Simple