Case Study: Hear and Play (music education company) doubles net profit and boosts customer lifetime value with Keap

Musical Training Program Finds Harmony with Infusionsoft and Doubles Net Profit

Hear and Play is a web-based music education company founded by Jermaine Griggs that teaches students to play and sing by ear. After nearly a decade of steady growth the four-person business hit a plateau caused by manual marketing and disconnected systems, and Griggs needed a scalable, easier-to-manage solution so he could grow the business while spending more time with his family.

In 2009 Griggs implemented Infusionsoft to segment customers, automate personalized follow-up campaigns and run multichannel marketing (email, direct mail, voice broadcast and SMS). The automation turned one-off messages into long-term assets, doubling net profit and annual sales, boosting repeat sales 80%, increasing lifetime customer value from $90 to $375, and reducing his work time by about 60%.

Hear and Play

Jermaine Griggs

Founder