Case Study: Main Street Learning Lab achieves automation-driven growth with Keap

Main Street Learning Lab educates entrepreneurs with automation

Main Street Learning Lab, founded by Pamela Slim in Mesa, AZ, is a community-based leadership development lab that helps diverse entrepreneurs—especially entrepreneurs of color—diagnose and overcome core business problems. Early on, operations were fragmented: Pamela juggled multiple tools for email, outreach, and tracking, relied on makeshift spreadsheets, and lacked centralized data to prioritize tasks or build timely client relationships.

Pamela adopted Keap’s all‑in‑one platform—using Advanced Automations, customizable campaigns, reporting, and analytics—to consolidate processes and automate time‑intensive tasks like class purchases, inquiries, and follow-ups. The result: streamlined client tracking, increased efficiency and focus, dramatic revenue growth, exponential newsletter list growth year over year, and thousands of entrepreneurs reached (over 4,000 served in the first four years).

Main Street Learning Lab

Pamela Slim

Founder