Case Study: Classic Photographers achieves rapid growth and automated wedding lead nurturing with Keap

Keap helped Keith Phillips increase his revenue from $250k to $5 million. Now, Classic Photographers is a national chain, all thanks to automation

Classic Photographers, a wedding photography business led by Keith Phillips, wanted to move from a traditional, office-based operation to a fully online model. They needed a way to reduce manual work, improve customer follow-up, and handle the long buying cycle that comes with wedding photography, including frequent cart abandonment.

Keap provided the sales and marketing automation Classic Photographers needed, including automated drip and nurture campaigns, shopping cart abandonment workflows, segmentation, and reporting. Using Keap, the company automated many manual tasks, freed up staff time for more creative and customer-focused work, and improved email performance, with open rates on cold lists reaching as high as 48% to 50%.

Classic Photographers

Keith Phillips

Founder