Case Study: Hear and Play doubles net profit and annual sales with Keap

Jermaine Griggs is a self-taught musician and a self-made man. At first, he was hindered by the clunky, manual business tools at his disposal—until Keap unlocked his company's potential

Hear and Play, founded by Jermaine Griggs, grew from a small online music-lesson business into a larger operation, but manual order fulfillment, disconnected email and e-commerce systems, and no central CRM made it chaotic and caused incorrect orders and missed sales opportunities. The company needed a way to automate its customer experience and streamline sales, marketing, and fulfillment, and turned to Keap for help.

Keap implemented a single platform to unify Hear and Play’s sales, marketing, and fulfillment workflows, automate customer communications, and improve team accountability. With Keap, Jermaine could send personalized emails, texts, automated campaigns, and birthday messages based on customer behavior, while streamlining operations; since adopting Keap in 2009, Hear and Play has doubled net profit and annual sales, scaled to tens of thousands of customers, and reduced Jermaine’s workload by 60%.

Hear and Play

Jermaine Griggs

Founder