Case Study: The Appreciation Company achieves automated lead nurturing, cost savings, and work-life balance with Keap

How Neil and Rebekah Beam have used Keap to build customer relationships without sacrificing their personal relationships

The Appreciation Company, founded by Neil and Rebekah Beam, needed a way to launch and grow a digital group gift-giving business without adding staff or sacrificing family time. As a new small business, they turned to Keap for a CRM that could support their mission and scale with them as they built their customer base.

Keap helped The Appreciation Company embed customized landing pages, automate follow-up emails, and schedule appointments with leads. These automations led to 1–3 meetings per week, eliminated the need to hire an inside salesperson, and saved an estimated $30,000–$40,000 annually, while giving the founders more work-life balance and confidence that the business could run behind the scenes.

The Appreciation Company

Rebekah Beam

The Appreciation Company