Case Study: SimpleGrowth achieves 35–40% annual growth with Keap

How Keap Certified Partner Mike Callahan cultivates growth for lawn care and home cleaning businesses through the power of marketing automation

SimpleGrowth, led by Mike Callahan, was struggling with a lawn care business that depended heavily on manual work for sales, estimates, follow-ups, CRM updates, and other repetitive tasks. Before using Keap, Mike was the single point of failure, working 70 to 100 hours a week and missing time with his family.

Keap’s Lifecycle Automation platform helped SimpleGrowth identify and automate the biggest bottlenecks in its sales and communication processes. With automated emails, texts, tasks, and personalized follow-up workflows, Keap enabled SimpleGrowth to standardize lead handling, improve consistency, and grow more efficiently—ultimately reducing Mike’s workload to an absentee-owner model and driving 35% to 40% year-over-year growth in its partner program.

SimpleGrowth

Mike Callahan

Partner