Case Study: Beauty and the Boss achieves scalable growth and streamlined client management with Keap

how Beauty and the Boss brought growth and joy back to career coaching with a little help from automation

Beauty and the Boss, founded by Maisha Hagan, provides professional development and career coaching for women in male-dominated industries. As the business grew, Maisha was overwhelmed by daily operations and had been juggling three separate systems—MailChimp, Smartsheet, and Square—which made it hard to scale and caused work to slip through the cracks. She turned to Keap for a more organized way to manage clients, follow-up, and sales.

Keap implemented CRM, pipelines, and sales and marketing automations to centralize Beauty and the Boss’s operations and speed up the path from first contact to client. With Keap, Maisha could track engagement, set up meetings, automate follow-ups, and move leads through pipelines more efficiently. The result was less chaos, fewer missed opportunities, and stronger growth—Maisha even quadrupled her rates, while nurture campaigns helped convert cold leads at the right time.

Beauty and the Boss

Maisha Hagan

Beauty and the Boss