Case Study: Iron Tribe Fitness achieves 310% revenue growth and 200% staff growth with Keap

Fitness Club Increases Revenue by 310 Percent and Staff by 200 Percent With Infusionsoft

Iron Tribe Fitness, founded in 2010 in Birmingham, Ala., offers group fitness, nutrition and athletic programs and grew from one location to six in three years. The company lacked a system to capture and nurture leads—especially online—and relied on inconsistent, manual marketing that limited growth and retention.

By implementing Infusionsoft to centralize data, automate online marketing and streamline outreach (including social posting), Iron Tribe dramatically improved lead management and conversion. Results included $3M in 2012 revenue (a 310% increase), 200% staff growth, a 53% online lead conversion rate in 2012, expansion across multiple locations and strong franchise sales.

Iron Tribe Fitness

Jim Cavale

Vice President of Operations