Case Study: The Original Runner Company achieves an 80% increase in referrals with Keap

Event Supply Retailer Increases Referrals by 80% with Infusionsoft

The Original Runner Company, founded by Julie Goldman in Montclair, N.J., designs and hand-finishes custom non-slip aisle runners for events. Rapid success forced fast hiring and left the business struggling to manage thousands of customers with a manual index-card system, making follow-up and relationship-building inconsistent and inefficient.

By implementing Infusionsoft’s CRM, Goldman imported contacts, added website lead forms, and automated follow-up sequences so every client interaction is documented and accessible to staff. The company saw lead conversions rise 60%, its follow-up database grow 500%, referrals increase 80%, and costly staff redundancies eliminated.

Original Runner Company

Julie Goldman

Founder