Case Study: Dizzy Ducks Nursery achieves rapid expansion to five locations and 150 staff with Keap

Dizzy Ducks Nursery - Customer Case Study

Dizzy Ducks Nursery, founded by Sian Nisbett in 2005 in Essex, provides high-quality early childhood care and has grown from a single center to five locations with 150 staff. The core challenge was scaling the business without sacrificing quality—managing admissions, parent communication, marketing and operations across multiple sites was time-consuming and overwhelming for a non-technical founder.

Sian standardized hiring and training, opened a central administrative HQ, and implemented Keap for sales and marketing automation (website marketing, newsletters and prospect follow-up) to streamline day-to-day tasks. The result: faster expansion, stronger family communication and staff development, 5 locations, 150 employees, 3,000+ social followers and multiple industry awards.

Dizzy Ducks Nursery

Sian Nisbett

Owner and Director