Case Study: Cleancorp achieves 275% revenue growth with Keap

Cleancorp achieves 275% growth

Cleancorp, a Sydney-based commercial cleaning company founded by Lisa and Hamish Macqueen, had enjoyed steady early growth but became bogged down by daily admin, a disorganized contact list, no metrics or ROI tracking, and no scalable sales and marketing process—leaving the owners working long hours and losing potential revenue.

By implementing Keap’s Advanced Automations Cleancorp built personalized, segmented marketing and automated sales workflows that captured and closed inbound leads; within 18 months they expanded nationally and went international in just over two years. Results included a 275% revenue increase (from $1M to $3.75M), a 145% boost in customer lifetime value, a shorter owner workweek (50→32 hours), dozens of new hires (including 120 cleaners), and recognition with a Keap Small Business ICON Award.

Cleancorp

Lisa Macqueen

Director Sales and Marketing,Co-Owner