Case Study: Rock and Rapid Adventures scales operations and automates sales & marketing with Keap

Changing Lives One Adventure at a Time

Rock and Rapid Adventures, founded by Keith Crockford in 2007 and based in Devon, UK, is a small travel operator offering expeditions like Everest treks and Zambezi rafting. With an eight-person team and highly seasonal operations, staff spent long hours and were frequently away leading trips, leaving enquiries unanswered; marketing was largely word-of-mouth and the company needed a system to manage and automate customer outreach and bookings.

Rock and Rapid implemented Infusionsoft to automate marketing, build customer trust, process e‑commerce payments and offer subscription plans, and provide self-service answers. The automation freed the team to focus on delivering trips and customer service, enabled them to handle more customers with the same resources, and positioned the business to scale using existing staff and technology.

Rock and Rapid Adventures

Keith Crockford

Founder