Case Study: Burleson Orthodontics achieves 10x growth with Keap

Burleson Orthodontics automates its way to 10x growth

Burleson Orthodontics, led by Dr. Dustin Burleson in Missouri, is a patient‑centric orthodontic practice that needed to scale its “have braces without missing school or work” promise without sacrificing individualized care. After finding basic email tools too limited, the practice faced the challenge of unifying marketing, lead capture, patient follow-up and staff training into a single automated system to support rapid growth across multiple locations.

By implementing Infusionsoft, Burleson Orthodontics automated web lead capture, targeted nurture campaigns, patient follow‑up, and employee onboarding—delivering personalized communications at scale. The results: leads convert at 85% (vs. a 50% industry average), patients grew from about 180 to over 1,500 in one year, referrals rose from 28% to 60%, cost per customer fell 56%, revenue and efficiency increased significantly, and Dr. Burleson gained more time for family and charitable work.

Burleson Orthodontics

Dustin Burleson

Founder