Case Study: Les Molyneaux achieves doubled revenue and 450% more leads with Keap

Automation helped turn this B&B into the best in its region

Les Molyneaux is a small, four‑room bed and breakfast in Verzy, France, run by founder Yvonne Halling. What began as a hobby became a necessity after the family lost its primary income, and Yvonne found she couldn’t keep up with the marketing, guest follow‑up, and upsell opportunities needed to turn the property into a profitable business.

Yvonne adopted Keap to automate web forms, targeted follow‑up emails, content‑driven upsells, and personalized video thank‑you messages, while continuing SEO, social media and newsletter efforts. The automation doubled revenue, grew leads 450%, tripled customers and reduced her workload by 25%, helped Les Molyneaux reach #1 in the Champagne region on TripAdvisor, earn consecutive Certificates of Excellence, and enabled Yvonne to start a second business mentoring other B&B owners.

Les Molyneaux

Yvonne Halling

Owner