Case Study: LWC Group achieves targeted marketing campaigns with Keane Creative's bespoke business system

LWC Group boosts targeted campaigns with Keane Creative and a bespoke CRM

The LWC Group, a provider of engineering and fabrication solutions, faced challenges with manually tracking enquiries and customer communications. They engaged vendor Keane Creative to implement a bespoke, cloud-based CRM system to streamline their sales process and improve customer relationship management.

Keane Creative developed a centralized system featuring a custom database, a quick-view dashboard, and enhanced communication tracking. This solution enabled targeted marketing campaigns, including an email and SMS initiative for their agricultural division that achieved a significant return on investment for the LWC Group.

LWC Group