Case Study: Blue Anchor streamlines its websites and marketing with Keane Creative

Blue Anchor launches 3 streamlined websites with Keane Creative

The customer, Blue Anchor, a leading leisure provider on the East Coast, needed a marketing strategy to support its expansion. Their existing websites provided a poor user experience and lacked clear objectives. Vendor Keane Creative performed a marketing audit that identified these websites as the central challenge to overcome.

Keane Creative implemented a streamlined solution featuring a portfolio of three modern websites managed through a centralized CMS. This provided improved functionality for data capture and bookings, a enhanced user experience, and a consistent design across all sites. The result for Blue Anchor was a slick, easy-to-use website system that serves as a passport for effective multi-channel marketing campaigns.

Blue Anchor