Case Study: Hammersmith Medicines Research achieves 83p participant leads with KD Web

Hammersmith Medicines Research cuts participant lead costs from £100 to 83p with KD Web

Hammersmith Medicines Research, a respected clinical research organization, faced the challenge of having no digital presence to support its strong reputation. This lack of an online foundation made it difficult to win pharmaceutical contracts and recruit trial participants, forcing them to rely on expensive print ads costing approximately £100 per lead. KD Web was engaged to build a complete digital marketing function to address this dual-audience challenge.

KD Web delivered a full outsourced marketing solution, building two converting websites and executing a long-term strategy encompassing SEO and paid search. This approach dramatically reduced the cost per participant application from £100 to just 83p. The results included over 61,000 participant applications, a 131% improvement in conversion rate, and dominant search visibility. The successful digital transformation contributed to the company's acquisition by Nucleus Network, a leading global research network.

Hammersmith Medicines Research