Case Study: Umpqua Bank expands market visibility with KCD PR

Umpqua Bank secures 8 major media hits with KCD PR

Umpqua Bank, a regional financial institution expanding into new markets and services, faced the challenge of increasing its visibility and credibility to attract both clients and talent. They engaged KCD PR, a public relations firm, for its specific tech and fintech expertise to lead their communications strategy during this growth period.

KCD PR developed a strategic plan to position Umpqua at the forefront of the 'Human-Digital' banking trend. The solution involved securing industry awards and speaking opportunities, followed by pitching stories to top-tier media. The results included significant coverage in outlets like Forbes, American Banker, and The Financial Brand. KCD PR's efforts generated enough buzz to facilitate a successful New York media tour for Umpqua executives with major outlets including The New York Times, Bloomberg, and CNBC.

Umpqua Bank