KCD PR
27 Case Studies
A KCD PR Case Study
Stablecorp, a leading Canadian fintech firm, came to KCD PR with the challenge of elevating awareness for its VCAD product, a highly technical Canadian-dollar stablecoin. They needed to promote this bank-grade blockchain technology for mass adoption amidst an ever-changing crypto landscape and intense competition.
KCD PR implemented a solution focused on positioning Stablecorp and its executives as thought leaders while educating the mass market on the security and viability of stablecoins. The results for Stablecorp were monumental, as KCD PR secured dozens of placements in top-tier outlets like Forbes Advisor and CoinDesk and secured key speaking opportunities, successfully elevating the brand's awareness and establishing it as a leader in the crypto space.