Case Study: Q2 Holdings launches Helix by Q2 and secures fintech media coverage with KCD PR

Q2 Holdings secures coverage in 5 top media outlets with KCD PR

KCD PR was engaged by Q2 Holdings to assist with the launch of its new sub-brand, Helix by Q2. The challenge was to communicate the value of this new Banking as a Service (BaaS) product to both fintech audiences and the general public, while also leading key media outreach ahead of the launch and attracting press to its official event at the New York Stock Exchange.

To address this, KCD PR implemented a broad PR strategy designed to position Helix by Q2 as a thought leader. The solution included targeting key finance, banking, and fintech media contacts and strategizing for the NYSE launch event by leveraging relationships with top-tier media and influencers. KCD PR successfully secured consistent media coverage in outlets including Forbes, deBanked, Fintech Nexus, Benzinga, and Cheddar News, and nurtured these relationships to maintain broad coverage for the client well beyond the initial launch.

Q2 Holdings