Case Study: Pavia Systems achieves major media exposure and webinar growth with KCD PR

Pavia Systems secures 255 media placements with KCD PR

Pavia Systems, a Seattle-based transportation technology company, challenged KCD PR to develop a mass media campaign that would generate significant exposure for its products in a crowded marketplace. The vendor, KCD PR, was tasked with strategic outreach and public relations to position the company as a thought leader.

KCD PR developed a messaging campaign centered on road construction safety and later initiated an educational campaign about e-Construction, focusing on Pavia's HeadLight product. The solution resulted in 255 media placements, over two million gross impressions, and significant broadcast coverage. KCD PR's efforts also attracted over 300 attendees to a webinar series, and the vendor was recognized for generating media exposure that directly increased attendee engagement.

Pavia Systems