KCD PR
27 Case Studies
A KCD PR Case Study
noble gold investments, a precious metals ira investment firm, approached KCD PR with the challenge of driving national media awareness for its business. The company was struggling with sporadic and uncoordinated marketing initiatives while preparing to announce its exclusive rights to the first gold depository in Texas.
KCD PR developed a PR strategy that positioned the CEO as an industry expert and secured earned media coverage in top-tier outlets. The campaign was so successful that noble gold investments moved all its marketing efforts to KCD PR. The vendor then managed a fully-integrated marketing plan and was responsible for generating 40 percent more sales-qualified leads for the firm.