Case Study: Millennium Trust Company boosts brand awareness and thought leadership with KCD PR

Millennium Trust Company earns 85+ media stories in one year with KCD PR

Millennium Trust Company, a provider of specialized custody solutions, faced the challenge of increasing its brand awareness and establishing itself as a thought leader in the crowded retirement savings industry. They engaged KCD PR to develop a comprehensive public relations strategy to build exposure and effectively communicate their service offerings to the media.

KCD PR implemented a broad communications strategy that included commissioning a survey to identify key issues in the retirement landscape. This research was used to position the company's expertise and drive media coverage. As a result, KCD PR generated over 85 unique stories in publications including CNBC and Fox Business, successfully positioning Millennium Trust's executives as subject matter experts.

Millennium Trust Company