Case Study: Intrinio boosts fintech media coverage with KCD PR

Intrinio secures 6 NYC media interviews with KCD PR

Intrinio, a financial marketplace, partnered with fintech PR firm KCD PR to overcome its challenge of gaining national business media attention. The company had previously only received local coverage and needed to position itself as a thought leader to appeal to investors, developers, and financial services companies.

KCD PR conducted a messaging exercise and trained Intrinio's spokespeople to articulate a new story, positioning its data partnership as an industry standard. The solution included securing six in-person media interviews in New York City. The results were significant national coverage in outlets like Bloomberg and Business Insider, which led to the CEO being invited to give a keynote speech at a PIMCO conference and the formation of a new partnership with a respected hedge fund.

Intrinio