Case Study: IDIQ boosts share of voice and earns 200+ media placements with KCD PR

IDIQ secures 200+ earned media mentions with KCD PR

IDIQ, a company in the identity theft and credit monitoring space, sought to increase consumer lead generation and set its brand apart from its competitors. The company engaged KCD PR to help increase its market share by narrowing the gap in its share of voice with legacy brands in its vertical.

KCD PR implemented an aggressive PR strategy that involved identifying topical news trends and positioning IDIQ as an authoritative voice. The solution included developing a bench of media-trained subject matter experts and targeting a wide array of trade media. This resulted in over 200 pieces of earned media coverage in outlets like Fox Business and Forbes, a feature in PR Daily, and an NYX Grand Award. An external audit found that IDIQ's internal brand increased its share of voice by 10%, reaching 16% of the total market.

IDIQ