Case Study: Comdata achieves 256 media placements and 161M+ impressions with KCD PR

Comdata secures 256 media placements and 161 million impressions with KCD PR

Comdata, a fintech pioneer and leading payments company for the trucking industry, came to KCD PR looking to increase its visibility and raise brand awareness. The challenge was to engage its leadership team in industry conversations and insert the company into the news cycle through a strategic media relations program.

KCD PR developed an executive visibility campaign by studying Comdata's solutions and crafting targeted media pitches and press releases. The vendor arranged media briefings and interviews, which secured significant exposure. KCD PR's efforts resulted in 256 media placements and over 161 million impressions, with coverage in key outlets like FreightWaves and PYMNTS.com.

Comdata