Case Study: COBINHOOD raises $11M with KCD PR

COBINHOOD raises $11 million in under three months with KCD PR

COBINHOOD, a cryptocurrency platform, approached vendor KCD PR as an unknown entity needing to build awareness for its Initial Coin Offering. Their challenge was to quickly establish trust with media and potential investors despite having no U.S. presence and only three weeks until the ICO launch.

KCD PR created a full communications program divided into three phases, which included developing content, media training, and an influencer marketing program. As a result, COBINHOOD raised over $11 million in less than three months. KCD PR was also responsible for securing key introductions to senior reporters and influential board members.

COBINHOOD