Case Study: Cambridge Investment Research boosts brand awareness with KCD PR

Cambridge Investment Research lands Fox Business coverage reaching 19M viewers with KCD PR

Cambridge Investment Research, a financial services firm, approached KCD PR with the challenge of increasing its brand awareness within the financial sector. Their goal was to grow their reputation as trusted advisors and position themselves as reliable partners to support future acquisitions, requiring a new strategy for both internal and external media relations.

KCD PR implemented a strategy to establish Cambridge as a thought leader by creating and placing custom content in key industry publications. The solution focused on an owned media campaign and securing contributed commentary. As a result, KCD PR secured numerous media placements in targeted outlets like ThinkAdvisor and Financial Planning, as well as significant national coverage in Fortune and Fox Business, the latter of which receives over 19 million monthly viewers and syndicated to other major platforms.

Cambridge Investment Research